Being an outcast, treated as a repulsive entity, which cannot even share a room with “the others” let alone share a bed with them are the symptoms of having an HIV infection, not just decreased bodily immunity that comes inherently along with it. However these are not unsolvable problems anymore. An Australian biotechnology company called Ansell has developed a condom that would not just help prevent unwanted pregnancies but also prevent the transmission of HIV, AIDS, herpes and other Sexually Transmitted Diseases (STDs).
These exclusive barrier providing and virus killing condoms contain a special antiviral compound in the lubricant known as “VivaGel”. This compound has been manufactured by Starpharma, another Australian biotechnology firm and is capable of neutralizing approximately 99.9% of the virus. Using these condoms also reduces the risk of exposure to such viruses that cause these diseases.
The condom has been approved after proper tests and checks conducted by the Australian Therapeutic Goods Administration and had received the Conformity of Assessment Certificate by the same organization thereby sanctioning it for safe usage. Thus the product should be available in the Australian market in few months.
However, an HIV expert and a paediatrics professional in University of California, Dr. Anna Barbara Moscicki advised caution against using this product. Apparently in her researches early in her career she had studied VivaGel, the compound being used in the newly developed condoms, as a primal substance in an intra-vaginal cream being used by women to prevent sexually transmitted diseases. This VivaGel in the research conducted by Dr. Moscicki caused inflammation and irritation in the participants after being used twice a week for two corresponding weeks.
Manufacturers of the condoms have repeatedly been claiming lesser concentration of VivaGel in their product as compared to that in the creams thereby overcoming that barrier and making a breakthrough invention in the medical history.
This indeed should be a new product to watch out for. For more information on Herpes research, visit: natural cure for Herpes
This is a guest post written by the authors of that website.
Instead of reforming man, it is more profitable to change the environment of the man. It will help him walk in a particular direction or a preferred way. The above statement lies true especially in case of customer and organization relationship.
Customers in any business are an important part at the receiving end. A customer chooses wisely and therefore an organization ideally should make all attempts to satisfy its customers in all ways.
That is why the latest trend amongst companies is focussed around customers build on their needs, desires and convenience. Customer behaviour is the new market trend which companies follow to keep up to the expectations of its consumer.
These organizations go by the saying that keeping an old consumer is way easier and cheaper than making new ones. Loyalty maintenance is another key task that they follow to keep up ahead of the competition in the market.
No deal in any business can result without clear communication. It not only means one way declaration of policies, making one way design and ideas. Communication is always fruitful when done both ways. It is important to understand the priorities and needs of customers one is dealing with.
But the question is how one can know that what are the currents of the market and what satisfies its consumers the most. The answer lies in simple research. Research is inevitable in when it comes to exploring customer behaviour.
The key strategies that are important in doing successful costumer exploration includes experimentation. It includes trying different ideas in marketing to give new ways to services. It gives new solutions for better facilities and provision. Experimentation gives a clue whether the solutions are technically acceptable by people or not.
Further experimentation and communication makes it much easy in creating the exact design that is in demand with the customers. It is a trouble free task for the makers to give its followers exactly what they are looking for.
It is generally seen that when any organization gets hold of the market, it loses focus on experimentation and research. It happens because of reasons like
- Short term success
- Loosing intimacy with customers
- Ahead in competition
- Production regularity
With all these achievements an organization begins to think that it is in the good books of its targeted customer. But these lead to research gap and hence customers move on to more updated and wanted products.
A company’s natural tendency is to keep focus on the products it makes. After all it is identified with them. In practice the attention by organizations should be given to people instead of objects.
The people and target audience it produces its manufacture for are to be the main focus. Customers should be treated a people with general needs that can be accomplished by the design a company is introducing in the market.
Everything should be made for the consumer and to the consumer. Treating consumer as a person at the receiving end may help overcome a lot of barriers. If one fails to identify the consumer as person one ignores its
When a marketer sees a person as an object it kills the definite potential to reach out to the people. It also shadows their true wants and desires that they wish to see in what they buy. Customer opinion is central to every little thing that is made.
How to go about fulfilling these demands? This question is to be answered in a very systematic way. The answer solves the mystery of steps in which customer innovation can take place.
It is essential to know what your customers what. Targeting the audience is the first step. Once it is outlined as to which group and people are to be targeted, it becomes easy to build the product.
It is important to look for what people are actually looking in a product.
- Interact with consumers
- Prioritize their desires
- Provide solutions to their current demands
Paying attention to it, one can form a good communication base with the customers.
This is the next step. Designing includes creating products up to expectation of the user. Not only this, but also to understand customers future needs that one cannot sometimes explain in words.
A layman does not know what technology is capable of doing. It is the rightful duty of the designer to provide the end user with advanced services. This can only be realised when there is communication and innovation both point at the buyer.
A model should
- Be able to help customers attain their needs and requirements at the earliest
- Help explore new technology
- Give solution to their problems
This completes the entire design model of how a a product should be compiled.
Deliverance is basically the review of what you promised as a company. People should be able to reflect up on your agenda. The promised solutions should also be fulfilled for affective delivery of services and products.
It requires a follow up with the customers to know the satisfactory levels. Only then good delivery is assured.
These steps ensure that the customer is kept in mind while dealing with any product. After all consumer is said to be the god.
It is also checking customer satisfaction levels. It is one of the best steps taken by any company that assure buyers that they are cared. This keeps them intact with the business and increases brand loyalty.
Easy steps for fruitful execution include
- Proper monitoring of experience
- Know the response rate
- Keep a follow up
- Keep customers under confidence
Developing business at social media is one good idea. But what it actually does is only updates, shares contents and provides a little help in marketing. The essentiality lies in knowing its customers. The key to big business is thorough research amongst the people who are going to be perspective buyers.